How to create a successful digital campaign

The modern digital media ecosystem is ripe for environmental activism. With some guidance and knowledge sharing, activists can start taking advantage of the scale of the digital landscape.

Digital success generates an everlasting change in the real world. This in-depth guide aims to equip eager activists with the necessary tools to start their digital journey and to provide young people with practical tools and digital communication strategies, which they will be able to apply to amplify their climate action and to conduct effective awareness-raising and advocacy actions through social media and other digital platforms.

Through the toolkit, you will learn:

  • How to create mission, vision and values

  • Storytelling

  • How to build a digital campaign

  • How to use social media