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Green Voice of Youth in Media

YEE Member, Young Researchers Serbia, organised a week long training course “Green Voice of Youth in Media” in Avala, Serbia between 19-26th of August. 19 participants coming from all over Europe developed their skills and knowledge on environmental sustainability, social media tools for organisations, campaigning and more using non-formal education methods. Secretariat member, Cansu Yetisgin represented YEE as a participant.

Participants shared the different environmental practices such as eco-labelling and availability of sustainable products in their local markets, what is sustainable green living concept and green purchase behaviour and fairtrade. During the training course, participants had also the opportunity to learn from experts about how to use social media tools to increase the visibility and reach of youth organisations, Mattia from Legambiente, delivered a training on how to create successful campaigns and later participants created their own environmental campaigns based on problems they think are important for them and their community.

Later, participants had a training on green entrepreneurship and came up with their own ideas to pitch to the juree of trainers. Among many great ideas were; a green marketing agency, initiative for sustainable clothing and entrepreneurship idea on food waste.

Last task of the participants was to create a follow-up action in their local communities, so keep your eyes open for many great actions all over Europe to spread the green message!